About Craft & Consult
Craft & Consult was built to give businesses direct access to experienced digital marketing expertise, from strategic decisions through to implementation.
Advice with a route into action
Businesses can find themselves choosing between advice that ends with a set of recommendations and an agency arrangement with several people between the client, planning and delivery. Both models can work, but neither fits every situation.
Craft & Consult is a UK digital marketing consultancy designed to bridge that gap. It provides independent advice with the ability to put the recommendations into practice when required. Clients can choose either form of support or use both.
Ian Hyde · Founder
Ian Hyde is the practitioner behind Craft & Consult, a UK digital marketing consultancy. His background spans global brands and growing independent businesses, with expertise in paid media, organic strategy and eCommerce.
He created Craft & Consult to bring that background directly into the decisions businesses need to make and the work needed to follow them through. Ian is the person you speak to and work with.
Advice is more useful when the person giving it understands what implementation involves. Ian’s background brings digital direction together with practical work in paid media and eCommerce.
Decisions in context
Agency experience and work across different sectors inform the wider view: how acquisition supports the business, where attention is needed and how the channels fit together.
An understanding of delivery
Experience of managing media spend, inventory and revenue brings the detail into focus. Campaign decisions need to account for the products being sold, the economics of acquisition and the information available to assess progress.
That connection underpins Consultancy and Activation: independent direction when you need it, and practical implementation when you want the same practitioner to continue.
You speak with the person assessing the problem and making the recommendations. Questions, priorities and decisions stay close to the work.
Recommendations explain what needs to change and why. You can use them internally, share them with an agency or ask Craft & Consult to implement them.
When implementation is part of the engagement, Ian remains involved. The context behind the decisions stays with the work, reducing unnecessary handovers.
Craft & Consult works with Marketing Directors, Heads of Marketing, founders, eCommerce leaders and commercial leaders in growing UK businesses, SMEs and challenger brands.
The fit is strongest when there is an important digital question to resolve: an internal team needs additional expertise, acquisition performance needs attention, or an agency or channel setup needs an independent review.
The work starts with a defined need, a clear decision to make or responsibility for delivery.
The background behind the advice
In digital marketing, across global and independent agencies.
Experience across sectors, from business audiences to online retail.
Expertise spanning paid media, organic strategy and eCommerce.
The role can change with the need. These are ways to shape an engagement within Consultancy or Activation, rather than separate services.
An objective view of a digital problem, with recommendations you can use.
A focused piece of work to establish priorities and a practical plan.
Regular direction and decision support without a permanent appointment.
Responsibility for implementing and improving agreed activity.
Additional digital expertise and delivery capacity alongside your team.
A defined remit that complements the work of existing partners.
The person you will work with
Ian Hyde, Founder
Expect a direct conversation about what is working, what needs attention and what you want to achieve. Bring the difficult questions. The aim is to make the next decision clearer and the next action more useful.
Start with a conversation about where your digital marketing is today, what needs attention and where Craft & Consult could add value.
