It helps a business decide where to focus its marketing effort and investment. Craft & Consult provides independent advice, audits, planning and digital leadership for marketing leaders, founders and eCommerce teams in growing UK businesses.

Consultancy provides direction through independent advice, audits and planning. Activation covers implementation, campaign management, measurement and optimisation. You can use either independently or combine the two.

Yes. You can take the recommendations into your internal team, give them to your existing agency or use them to brief another supplier. Continuing into delivery with Craft & Consult is optional.

Yes. Where you want help putting the plan into practice, Ian can continue directly into Activation. The same practitioner remains involved in the decisions, implementation and ongoing optimisation.

Yes. Craft & Consult can provide an independent review, support your marketing team, manage selected channels or work alongside an agency. Responsibilities are agreed around the gap you need to fill.

A review can cover account structure, campaign performance, budget allocation, audiences, creative and conversion measurement. The scope depends on the problem. The output identifies priorities, recommended actions and practical opportunities to test.

It gives a business regular digital leadership without hiring a permanent Digital Director. Support can include planning, investment decisions, agency oversight and guidance for the team, with the level of involvement agreed around your needs.

Google Ads, including Search, Shopping, Performance Max and YouTube where relevant; Meta Ads across Facebook and Instagram; TikTok Ads, LinkedIn Ads and Pinterest Ads. ChatGPT advertising support depends on available placements, account access and eligibility. Channel choice follows the audience and objective.

Ongoing delivery packages are Starter at £500, Pro at £790 and Enterprise at £990 per month, with the published inclusions and 30 day rolling terms. Consultancy projects are scoped separately around the problem, required analysis and level of support. Advice can lead into an appropriate delivery package if needed.

Craft means understanding the business, data and opportunity. Consult means challenging assumptions, prioritising decisions and agreeing the plan. Convert means implementing, measuring and improving where required. Consultancy often uses Craft and Consult; Activation primarily covers Convert. This is the methodology behind the two services.

GEO stands for Generative Engine Optimisation. It focuses on how a business and its expertise can be found and represented in AI generated answers. It builds on sound SEO, useful content and clear factual information. Traditional SEO also supports visibility in search results. Neither guarantees inclusion or a particular position.

It assesses how clearly search and AI systems can understand your business, services and expertise. Work may cover content, entity information, technical accessibility and measurement priorities. Recommendations focus on useful improvements to your existing website. Organic AI search visibility is separate from paid advertising in AI products.