WHAT WE DO
Independent advice when you need direction. Experienced implementation when you need delivery. Choose the support your business needs, with direct senior involvement throughout.
Consultancy
Get clear on the right next move.
Experienced strategic direction, audits, planning, independent advice and digital leadership. Understand what is working, what needs attention and where to focus your time and budget.
GEO / AI Search
Independent advice on GEO (Generative Engine Optimisation), AI search visibility, content and entity signals. Understand how your business can be found and represented in AI generated answers.
Choose Consultancy when you need clarity, an independent view or senior expertise to guide your team or agency.
Activation
Get the work done, and improve it.
Experienced implementation, campaign management, optimisation, tracking and conversion work. Put agreed priorities into practice, measure performance and make informed improvements.
Choose Activation when you know where you want to go and need experienced support to deliver the work.
Either route. Or both.
Use Consultancy for independent direction and keep delivery with your team or agency. Use Activation for experienced implementation. Or combine both, with the same senior expertise taking the work from planning through to ongoing improvement.
Start with the issue you need to resolve. We can help you decide whether advice, implementation or both will be most useful.
Unclear marketing priorities
Underperforming paid media
Rising acquisition costs
Poor measurement
Agency performance concerns
eCommerce growth challenges
Lack of senior digital expertise
GEO and AI search readiness
A focused audit, a defined project, fractional input or ongoing delivery. Start with Consultancy, come directly for Activation, or use both when that is what the work needs.
The support comes first. The channels and specialist work follow the business problem. Craft & Consult brings the following expertise to Consultancy and Activation engagements.
Paid channels
Google Search Ads, Google Shopping and Performance Max campaigns, with YouTube Ads where relevant to the audience and objective.
Facebook Ads and Instagram Ads for lead generation, eCommerce and catalogue campaigns.
Campaign setup, audience testing and ongoing optimisation, with creative requirements shaped around TikTok.
B2B campaigns built around the right roles, businesses and buying decisions.
Product discovery and acquisition campaigns for audiences researching ideas and purchases.
Paid social planning, campaign management and testing across the platforms that fit your audience.
Planning, setup and testing for available ChatGPT Ads placements, subject to account access and eligibility. Paid advertising is separate from organic AI search visibility.
Acquisition, measurement and conversion
Customer acquisition planning and campaign management, with attention to product performance and acquisition costs.
Product data, feed quality and segmentation to support relevant Shopping and catalogue campaigns.
Tracking implementation, analytics setup and checks to make campaign and website data more dependable.
Conversion measurement, attribution reviews and reporting that help explain which activity contributes to results.
Landing page planning and implementation, connecting the campaign message with a clear next step.
Reviewing conversion barriers and testing changes to improve the proportion of visitors who enquire or buy.
15+ years across global and independent agencies.
Craft & Consult was founded by Ian Hyde. His experience spans paid media, organic strategy and eCommerce, with work across sectors from B2B to online retail.
You work directly with Ian. The senior expertise informing your decisions is also available to implement them.
Talk to Ian about your priorities, what is getting in the way and where experienced support could help. You do not need to choose a route before we speak.
