Our Services
We provide a full suite of hands-on digital marketing services, from paid media activation through to organic and social growth. Everything we do is built around one goal: driving measurable commercial performance.
Our Services
We provide a full suite of hands-on digital marketing services, from paid media activation through to organic and social growth. Everything we do is built around one goal: driving measurable commercial performance.
Google Ads
Campaigns engineered around intent, accuracy, and efficiency. Search, Performance Max, and remarketing structures designed to allocate spend precisely where it drives measurable commercial impact.
We also handle:
Keyword and search intent modelling to eliminate wasted spend
Shopping and Performance Max feed optimisation to win high-value queries
Ongoing bid, budget and ROAS management at a campaign and SKU level
Google Ads
Campaigns engineered around intent, accuracy, and efficiency. Search, Performance Max, and remarketing structures designed to allocate spend precisely where it drives measurable commercial impact.
We also handle:
Keyword and search intent modelling to eliminate wasted spend
Shopping and Performance Max feed optimisation to win high-value queries
Ongoing bid, budget and ROAS management at a campaign and SKU level
Google Ads
Campaigns engineered around intent, accuracy, and efficiency. Search, Performance Max, and remarketing structures designed to allocate spend precisely where it drives measurable commercial impact.
We also handle:
Keyword and search intent modelling to eliminate wasted spend
Shopping and Performance Max feed optimisation to win high-value queries
Ongoing bid, budget and ROAS management at a campaign and SKU level
Meta Ads
Performance-focused Meta campaigns built to reach the right audiences with creative that converts. Optimised through disciplined testing, data-led iteration, and clear performance goals.
We also handle:
Creative testing frameworks to identify what actually drives conversions
Audience architecture across prospecting, retargeting and retention
Funnel-aligned campaign structures that scale without destroying ROAS
Meta Ads
Performance-focused Meta campaigns built to reach the right audiences with creative that converts. Optimised through disciplined testing, data-led iteration, and clear performance goals.
We also handle:
Creative testing frameworks to identify what actually drives conversions
Audience architecture across prospecting, retargeting and retention
Funnel-aligned campaign structures that scale without destroying ROAS
Meta Ads
Performance-focused Meta campaigns built to reach the right audiences with creative that converts. Optimised through disciplined testing, data-led iteration, and clear performance goals.
We also handle:
Creative testing frameworks to identify what actually drives conversions
Audience architecture across prospecting, retargeting and retention
Funnel-aligned campaign structures that scale without destroying ROAS
TikTok Ads
Creative-first TikTok campaigns that capture attention and generate demand. Built on platform-specific behaviour, rapid testing, and optimisation frameworks that turn engagement into real growth.
We also handle:
Native creative direction built for TikTok consumption habits
Fast-cycle creative testing and performance feedback loops
Conversion-focused campaign structures that move beyond vanity metrics
TikTok Ads
Creative-first TikTok campaigns that capture attention and generate demand. Built on platform-specific behaviour, rapid testing, and optimisation frameworks that turn engagement into real growth.
We also handle:
Native creative direction built for TikTok consumption habits
Fast-cycle creative testing and performance feedback loops
Conversion-focused campaign structures that move beyond vanity metrics
TikTok Ads
Creative-first TikTok campaigns that capture attention and generate demand. Built on platform-specific behaviour, rapid testing, and optimisation frameworks that turn engagement into real growth.
We also handle:
Native creative direction built for TikTok consumption habits
Fast-cycle creative testing and performance feedback loops
Conversion-focused campaign structures that move beyond vanity metrics
AI Optimisation
AI-driven search and content systems designed around how real shoppers actually ask questions — so your brand begins to appear inside ChatGPT, Gemini and other AI-powered discovery engines.
We also handle:
Search intent mapping for conversational and AI-driven queries
Structured content and schema built for AI indexing
Ongoing optimisation as large language models change how search works
AI Optimisation
AI-driven search and content systems designed around how real shoppers actually ask questions — so your brand begins to appear inside ChatGPT, Gemini and other AI-powered discovery engines.
We also handle:
Search intent mapping for conversational and AI-driven queries
Structured content and schema built for AI indexing
Ongoing optimisation as large language models change how search works
AI Optimisation
AI-driven search and content systems designed around how real shoppers actually ask questions — so your brand begins to appear inside ChatGPT, Gemini and other AI-powered discovery engines.
We also handle:
Search intent mapping for conversational and AI-driven queries
Structured content and schema built for AI indexing
Ongoing optimisation as large language models change how search works
Local SEO
Structured local optimisation built to increase visibility where it matters most: maps, local search, and high-intent regional queries.
We also handle:
Google Business Profile optimisation and local ranking signals
Review, citation and reputation management
Location-based keyword and landing page strategy
Local SEO
Structured local optimisation built to increase visibility where it matters most: maps, local search, and high-intent regional queries.
We also handle:
Google Business Profile optimisation and local ranking signals
Review, citation and reputation management
Location-based keyword and landing page strategy
Local SEO
Structured local optimisation built to increase visibility where it matters most: maps, local search, and high-intent regional queries.
We also handle:
Google Business Profile optimisation and local ranking signals
Review, citation and reputation management
Location-based keyword and landing page strategy
Ecommerce Strategy
Acquisition systems designed to turn traffic into revenue. From product feed optimisation to remarketing and conversion-focused strategy, every component is built for scalable, profitable growth.
We also handle:
Product feed structure for Google, Meta and marketplaces
Conversion rate and checkout optimisation
Retention, repeat purchase and customer lifetime value strategy
Ecommerce Strategy
Acquisition systems designed to turn traffic into revenue. From product feed optimisation to remarketing and conversion-focused strategy, every component is built for scalable, profitable growth.
We also handle:
Product feed structure for Google, Meta and marketplaces
Conversion rate and checkout optimisation
Retention, repeat purchase and customer lifetime value strategy
Ecommerce Strategy
Acquisition systems designed to turn traffic into revenue. From product feed optimisation to remarketing and conversion-focused strategy, every component is built for scalable, profitable growth.
We also handle:
Product feed structure for Google, Meta and marketplaces
Conversion rate and checkout optimisation
Retention, repeat purchase and customer lifetime value strategy
Need a Custom Solution?
Every business is different. Let's discuss your specific challenges and
build a strategy that works for you.
Freelance digital marketing consultancy specializing in
paid media, organic strategy, and ecommerce. Turning
marketing into a predictable, scalable profit engine.
Contact
Collingwood Buildings
38 Collingwood Street
Newcastle Upon Tyne, NE1 1JF
© 2026 Craft & Consult. All rights reserved.
Freelance digital marketing consultancy specializing in paid media, organic strategy, and ecommerce. Turning marketing into a predictable, scalable profit engine.
Contact
Collingwood Buildings
38 Collingwood Street
Newcastle Upon Tyne, NE1 1JF
© 2026 Craft & Consult. All rights reserved.
Freelance digital marketing consultancy specializing in paid media, organic strategy, and ecommerce. Turning marketing into a predictable, scalable profit engine.
Contact
Collingwood Buildings
38 Collingwood Street
Newcastle Upon Tyne, NE1 1JF
© 2026 Craft & Consult. All rights reserved.