Digital marketing consultancy
Craft & Consult provides experienced, independent digital marketing advice for businesses that need clarity on where to focus, what to change and what to do next.
For the people making the decisions
For Marketing Directors, Heads of Marketing, Founders, eCommerce Directors and Commercial Directors in growing UK businesses, SMEs and challenger brands.
You do not need another opinion on every channel. You need a clear view of the decisions that matter.
You are investing in digital, but are not sure the budget is going to the right places.
Paid media performance has plateaued or declined, and the reasons are unclear.
You want an independent assessment of your agency or existing setup.
Your team needs more experienced digital leadership.
Your channel mix has grown without a clear plan for how it fits together.
You have reporting, but not enough clarity on what it means for the business.
eCommerce acquisition needs a clearer plan for profitable growth.
You need to understand where GEO and AI search belong in your marketing plans.
Where we can help
Decide where growth should come from and what each channel needs to contribute.
Digital marketing strategy · Performance marketing strategy · Growth planning · Channel strategy · Customer acquisition strategy
Understand the strengths, gaps and opportunities in the work already under way.
Paid media audits · Account reviews · Agency reviews · Platform recommendations · Performance reviews
Connect acquisition decisions with your products, margins and growth priorities.
eCommerce strategy · Acquisition strategy · Shopping and feed strategy · Channel planning
Agree what success looks like and how to assess progress with confidence.
Measurement strategy · Attribution · Tracking roadmaps · Reporting frameworks
Bring experienced judgement into your team’s decisions and day to day work.
Fractional digital leadership · Senior marketing support · Training · Advisory
Assess how your business is found and represented in AI search, and where Generative Engine Optimisation can improve clarity and visibility.
GEO strategy · AI search visibility · Content and entity strategy · AI discovery readiness
The scope shapes the deliverables. The aim is always the same: leave you able to make decisions and act on them.
Recommended actions, performance opportunities and investment direction. Know what to address first and why.
Defined channel roles, a measurement framework and a testing roadmap. Know how to assess progress and what to learn next.
Agency recommendations where needed and a practical implementation plan. Know what needs to happen and who should take it forward.
Start with a defined question or bring in regular support. We agree the scope around what your business needs.
A defined review of an account, channel, agency setup or specific business problem. Useful when you need an informed assessment before deciding what to change.
A broader piece of work to establish priorities, channel roles, investment and measurement. Useful when the business needs a shared plan for what comes next.
Regular input for a marketing team that needs additional expertise. A sounding board for decisions, performance reviews and emerging opportunities.
Ongoing digital direction without hiring a permanent Digital Director. Experienced support for planning, team development and decisions across your marketing activity.
An independent point of view
Recommendations begin with your objectives, evidence and constraints. They should reflect where investment can make a useful contribution, rather than what a platform, agency or particular channel would like you to spend.
That can mean backing what is already working, changing the approach, testing something new or deciding not to invest. The reasoning should be clear enough for you to challenge and use.
This work is valuable in its own right. It is not a requirement to move into campaign management with Craft & Consult.
Take the recommendations into your own team. Give them to your existing agency. Use them to brief other suppliers. Or continue working with Craft & Consult.
You choose who delivers the work. The advice should remain useful whichever route you take.
Direction into delivery
If you want help putting the recommendations into practice, Craft & Consult can continue directly into Activation: implementation, campaign management, optimisation, tracking and conversion work.
Ian remains involved, carrying the reasoning behind the plan into the decisions made during delivery. You do not need to start again with someone new.
Ian Hyde · Founder
Over 15 years across global and independent agencies.
Ian’s experience spans paid media, organic strategy and eCommerce, across sectors from B2B to online retail. He founded Craft & Consult to bring that experience directly to businesses.
You work directly with Ian, with advice informed by practical experience of managing spend, inventory and revenue.
Start with a conversation about what is working, what is not and where the biggest opportunities may be.
