INSIGHTS

Digital marketing thinking, without the noise.

Practical perspectives on digital strategy, paid media, eCommerce, measurement and the changing role of AI in how customers discover brands.

FEATURED PERSPECTIVE

GEO & AI Search

Will AI Put Your Brand on the Christmas List? 6 GEO Priorities for eCommerce Brands This Q4

AI shopping questions are becoming more specific. Ian Hyde sets out six practical GEO priorities to help eCommerce brands make their products easier to understand, assess and recommend this Christmas.

Ian Hyde

Will AI put your brand on the Christmas list? A toy dinosaur beside a Christmas gift, with a prompt for dinosaur gifts under £30.

LATEST INSIGHTS

GEO & AI Search

GEO & AI Search

Will AI Put Your Brand on the Christmas List? 6 GEO Priorities for eCommerce Brands This Q4

AI shopping questions are becoming more specific. Ian Hyde sets out six practical GEO priorities to help eCommerce brands make their products easier to understand, assess and recommend this Christmas.

Ian Hyde

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Craft & Consult is a digital marketing consultancy for UK businesses that need experienced advice and delivery in one place.

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Collingwood Buildings

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Newcastle Upon Tyne, NE1 1JF

© 2026 Craft & Consult. All rights reserved.

Craft & Consult home

Craft & Consult is a digital marketing consultancy for UK businesses that need experienced advice and delivery in one place.

Contact

Collingwood Buildings

38 Collingwood Street

Newcastle Upon Tyne, NE1 1JF

© 2026 Craft & Consult. All rights reserved.

Craft & Consult home

Craft & Consult is a digital marketing consultancy for UK businesses that need experienced advice and delivery in one place.

Contact

Collingwood Buildings

38 Collingwood Street

Newcastle Upon Tyne, NE1 1JF

© 2026 Craft & Consult. All rights reserved.