Ecommerce marketing
Ecommerce marketing built around what makes your business profitable.
More orders only tell part of the story. Your margins, stock, repeat purchases and cost of acquiring a customer all influence whether growth is worthwhile. Craft & Consult helps ecommerce businesses connect these priorities to their marketing, with independent advice and practical support across paid media, product visibility, measurement and the journey from first click to completed order.
A clear route forward
ECOMMERCE
01
Products & margin
02
Acquisition channels
03
Trading performance
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
YOUR MARKETING NEEDS TO UNDERSTAND THE BUSINESS BEHIND THE BASKET.
A healthy advertising dashboard can hide an expensive problem. Campaigns might favour low-margin products, promotions might attract customers who never return, or reporting might count sales without explaining their value. We bring the commercial detail into the conversation, so decisions reflect what you sell, who buys it and what your business needs next.
What we can help with
ECOMMERCE SERVICES
COMMERCIAL AND CHANNEL PLANNING
We review your product mix, margins, customer behaviour and existing acquisition activity. This creates a practical view of where marketing can contribute, which channels deserve attention and which constraints need resolving before you commit more budget.
PAID ACQUISITION AND PRODUCT FEEDS
We plan and manage Google Ads and paid social around your products and buying journeys. Where product feeds are involved, we review titles, categories, availability and price consistency so the information supporting your campaigns is accurate and useful.
STORE AND SHOPPING JOURNEY REVIEW
We examine the steps between an advert and a purchase, including category navigation, product information, delivery details and checkout friction. Recommendations focus on helping customers make an informed decision and identifying changes your team can realistically implement.
MEASUREMENT THAT SUPPORTS DECISIONS
We review how your store and marketing platforms record purchases, revenue and customer activity. Together, we define useful measures for acquisition cost, order value and repeat business, with clear explanations of attribution limits and gaps in the data.
How we work
FROM A CLEAR REVIEW TO USEFUL ACTION.
The work begins with your trading priorities. We then connect the commercial picture to a focused marketing plan, with a clear division between advice, implementation and the responsibilities of your existing team.
01
UNDERSTAND THE TRADING PICTURE
We review your store, products, customers and current marketing. You explain the realities behind the numbers, from stock constraints and fulfilment costs to seasonal peaks. We use that context to define the problem worth solving first.
02
BUILD A FOCUSED PLAN
We prioritise changes according to their likely commercial value, effort and dependencies. Your plan sets out channel activity, measurement requirements and store improvements, with clear ownership so important work does not fall between your marketing and development teams.
03
ACTIVATE, LEARN AND REFINE
We can support implementation directly or work alongside your existing partners. Reviews connect campaign performance to trading outcomes, helping you decide what to continue, what to change and where a controlled test could answer a useful business question.
USEFUL WHEN YOUR NEXT STAGE NEEDS A CLEARER PLAN.
You have an established online store and want a clearer view of profitable acquisition.
Your marketing channels operate separately and need shared commercial priorities.
You need senior support without adding a full-time marketing lead.
Ian Hyde · Founder
SENIOR THINKING, CLOSE TO THE TRADING DETAIL.
You work directly with Ian Hyde, drawing on more than 15 years of experience across global and independent agencies. Craft & Consult combines independent consultancy with practical activation, so recommendations can continue into delivery. The focus stays on your business: clear priorities, understandable reporting and decisions that account for the operational realities behind every order.
Common questions
ECOMMERCE FAQS
A few practical questions before you decide on the right support.
CONNECT THE WIDER MARKETING PLAN.
GOOGLE ADS MANAGEMENT
META ADS MANAGEMENT
MARKETING ACTIVATION
GIVE YOUR ECOMMERCE MARKETING A COMMERCIAL DIRECTION.
Tell us about your store, your current activity and the challenge you want to solve. We’ll help identify a sensible starting point and the support your team needs.
