FACEBOOK & INSTAGRAM ADVERTISING
Meta Ads management with a clear commercial purpose.
Give your Facebook and Instagram advertising a clearer role in customer acquisition. Craft & Consult plans, reviews and manages Meta campaigns around the people you want to reach and the action you need them to take. You work directly with Ian Hyde on campaign strategy, creative testing, measurement and the everyday decisions that connect advertising activity to useful enquiries and sales.
A clear route forward
META ADS
01
Audience & offer
02
Creative testing
03
Qualified response
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
MAKE SENSE OF PERFORMANCE BEYOND THE PLATFORM REPORT.
A low cost per lead means little if those enquiries rarely become customers. Strong engagement does not necessarily translate into sales. Effective Meta Ads management considers the campaign objective, offer, creative, destination and follow-up together. That wider view helps explain what the advertising is contributing and where a change could improve the customer journey.
What we can help with
META ADVERTISING SERVICES
FACEBOOK AND INSTAGRAM CAMPAIGN STRATEGY
Define the purpose of your Meta advertising, the customers you want to reach and the proposition they should see. Review campaign objectives, account structure, budgets and destinations to give each part of the activity a clear job.
LEAD GENERATION AND ENQUIRY QUALITY
Plan and manage lead generation around the enquiries your business can use. Consider the offer, qualification questions, form or landing page and follow-up process, then use feedback from your team to assess quality alongside the reported cost per lead.
ECOMMERCE AND CATALOGUE CAMPAIGNS
Connect Facebook and Instagram advertising to your product range, customer proposition and trading priorities. Review catalogue inputs, campaign organisation, product messaging and available sales data, with attention to acquisition costs and the commercial value of the orders generated.
CREATIVE TESTING AND ONGOING OPTIMISATION
Develop a practical testing plan for messages, formats, offers and creative angles. Review the assets you have, brief what is needed and use campaign evidence to inform the next round of work with your team or creative partners.
How we work
CONNECT THE MESSAGE, CAMPAIGN AND CUSTOMER JOURNEY.
Meta performance depends on more than adjustments within the account. The process connects campaign decisions to the offer customers see and the experience that follows their response.
01
REVIEW THE SETUP AND THE RESPONSE
Start with your business objectives and existing account. Review campaigns, creative, tracking and destinations alongside the lead or sales feedback you can provide, so the initial assessment reflects both platform performance and what happens afterwards.
02
BUILD A FOCUSED TESTING PLAN
Agree the most useful questions to test, from the customer proposition to the creative approach or conversion journey. Set clear priorities, asset requirements and responsibilities, with a budget appropriate to the scope and evidence available.
03
MANAGE THE ACCOUNT AND FEED BACK LEARNING
Review delivery and results, make considered campaign changes and explain what is being learned. Feed useful findings into creative briefs, landing pages and lead handling, keeping the account connected to the wider work required to turn interest into business.
FOR BUSINESSES THAT NEED CLEARER OWNERSHIP OF META.
Lead generation businesses that need to understand enquiry quality as well as volume.
eCommerce businesses reviewing Facebook and Instagram performance against sales and acquisition costs.
Marketing teams looking for experienced campaign management, creative testing support or an independent account review.
Ian Hyde · Founder
ONE EXPERIENCED PRACTITIONER ACROSS STRATEGY AND DELIVERY.
With more than 15 years across global and independent agencies, Ian brings experience of the decisions that connect channel activity to a wider marketing plan. You work directly with him on both the recommendations and their implementation. The engagement can begin with an independent review, provide specialist support to your team or cover ongoing management of the agreed Meta activity.
Common questions
META ADS FAQS
A few practical questions before you decide on the right support.
CONNECT THE WIDER MARKETING PLAN.
GOOGLE ADS MANAGEMENT
TIKTOK ADS MANAGEMENT
DIGITAL MARKETING ACTIVATION
PUT YOUR META CAMPAIGNS UNDER A CLEARER BRIEF.
Discuss your Facebook and Instagram advertising with Ian, from an independent account review to ongoing campaign management.
