GOOGLE ADS MANAGEMENT
Google Ads management built around your business.
Get experienced support with Google Ads, from an independent account review to ongoing campaign management. Craft & Consult helps growing UK businesses plan, review and manage Search, Shopping and Performance Max campaigns. You work directly with Ian Hyde to connect campaign activity to the products you sell, the quality of your enquiries and the acquisition costs your business can sustain.
A clear route forward
GOOGLE ADS
01
Search intent
02
Campaign structure
03
Measured response
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
KNOW WHERE YOUR GOOGLE ADS BUDGET IS GOING.
An account can generate conversions and still leave important questions unanswered. Which searches bring useful enquiries? Are product sales profitable after advertising costs? What is brand demand contributing to the reported return? A clear account review connects the numbers in Google Ads with the outcomes your business actually needs, so decisions have a sound commercial basis.
What we can help with
GOOGLE ADS SERVICES
PAID SEARCH STRATEGY AND ACCOUNT REVIEWS
Review campaign structure, search intent, budgets, bidding and measurement against your business objectives. You receive a prioritised view of what needs attention, where investment may be wasted and which opportunities deserve a properly planned test.
GOOGLE SEARCH CAMPAIGN MANAGEMENT
Build and manage Search campaigns around the services or products customers are looking for. Work covers keyword intent, search terms, ad messaging, landing page relevance and budget allocation, with regular decisions informed by the quality of the response.
SHOPPING AND PERFORMANCE MAX
Assess how Shopping and Performance Max fit your product range, margins and wider account. Review product data, campaign organisation, creative assets and reporting to understand where automated campaigns contribute and where closer investigation or a different approach is needed.
CONVERSION TRACKING AND COMMERCIAL REPORTING
Review what the account counts as a conversion and whether it represents a meaningful outcome. Bring campaign data together with available sales, lead and revenue information to support clearer reporting and more useful conversations about performance.
How we work
A CLEAR PROCESS FROM REVIEW TO MANAGEMENT.
The work starts with your business and the account you already have. From there, we agree priorities, responsibilities and a practical way to judge progress.
01
UNDERSTAND THE ACCOUNT AND THE BUSINESS
Discuss your offer, customers, margins or lead values and current acquisition challenges. Review available account history, tracking and landing pages to establish what the numbers can tell us and where information is missing.
02
PRIORITISE AND IMPLEMENT
Turn the findings into an agreed plan. Address the most consequential problems first, then make campaign, messaging or measurement changes with a clear reason behind each one and an appropriate way to assess its effect.
03
REVIEW, TEST AND REFINE
Monitor performance against the agreed objectives, review search behaviour and feed lead or sales feedback into decisions. Testing builds on what is learned, with reporting that explains the actions taken and the questions still being investigated.
SUPPORT FOR THE STAGE YOU ARE AT.
An established Google Ads account that needs an independent review and a clearer set of priorities.
A growing business looking for experienced, ongoing campaign management.
An internal marketing team or existing agency relationship that would benefit from specialist input.
Ian Hyde · Founder
EXPERIENCED JUDGEMENT, DIRECTLY INVOLVED.
Ian brings more than 15 years of experience across global and independent agencies. You work directly with the person reviewing the account, shaping the recommendations and managing the agreed activity. Support can take the form of a standalone audit, advisory input or ongoing management, depending on the problem you need to solve and the resources already available within your business.
Common questions
GOOGLE ADS FAQS
A few practical questions before you decide on the right support.
CONNECT THE WIDER MARKETING PLAN.
META ADS MANAGEMENT
ECOMMERCE MARKETING
INDEPENDENT DIGITAL MARKETING CONSULTANCY
GET A CLEARER VIEW OF YOUR GOOGLE ADS.
Talk to Ian about your current account, the results you need and where experienced support could make a useful difference.
