GEO & AI search
GEO and AI search optimisation grounded in your expertise.
AI search gives customers another way to research a business, compare services and ask detailed questions. Generative engine optimisation, often called GEO, considers how your website supports those journeys. Craft & Consult helps you strengthen the content, technical foundations and business information that make your expertise easier to discover, understand and assess across search experiences.
A clear route forward
GEO & AI SEARCH
01
Customer questions
02
Clear expertise
03
Search visibility
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
START WITH THE QUESTIONS YOUR CUSTOMERS ACTUALLY ASK.
A mention in an AI answer is only useful if it represents your business accurately and reaches a relevant customer. We begin with your audience and the decisions they need to make. That gives the work a clear purpose: explain your services properly, support important claims and help people take a useful next step.
What we can help with
GEO & AI SEARCH SERVICES
SEARCH AND ANSWER VISIBILITY REVIEW
We examine how your business and relevant topics appear across a defined sample of search and AI-assisted journeys. The review records the questions, sources and conditions used, creating a baseline you can interpret without treating individual answers as a complete market picture.
EXPERT CONTENT AND SERVICE CLARITY
We identify missing explanations, vague service descriptions and unanswered buying questions. Recommendations help turn your experience into useful content with clear ownership, relevant evidence and enough detail for customers to understand what you do and when you are a suitable choice.
TECHNICAL AND INFORMATION FOUNDATIONS
We review whether important pages can be accessed, indexed and understood. This includes page structure, internal links, relevant structured data and the consistency of business information, with implementation priorities based on the issues your website actually has.
PRACTICAL MEASUREMENT AND ONGOING REVIEW
We agree how to monitor a representative set of questions, search performance and identifiable referral traffic. Reporting explains what the data shows, where it is incomplete and which content or technical changes deserve attention next.
How we work
FROM A CLEAR REVIEW TO USEFUL ACTION.
GEO works best as part of a coherent search strategy. We connect audience research, useful content and technical improvements, then review evidence over time to guide the next round of work.
01
MAP THE CUSTOMER QUESTIONS
We clarify your services, audience and commercial priorities, then build a focused set of research questions. These cover the comparisons, practical concerns and buying decisions your customers face, giving the review a useful and repeatable scope.
02
IMPROVE THE INFORMATION AVAILABLE
We prioritise content gaps and technical issues that affect important pages. Your plan can include clearer service explanations, supporting resources, stronger internal connections and corrections to inconsistent information, with a defined owner and purpose for each change.
03
REVIEW VISIBILITY WITH CONTEXT
We revisit the agreed questions and assess search and referral data alongside website enquiries. Findings inform the next priorities. Changes in an answer are recorded with their context, so reporting remains useful even when AI outputs vary.
FOR BUSINESSES READY TO MAKE THEIR EXPERTISE CLEARER.
Your services require explanation, comparison or specialist knowledge before someone buys.
You have useful experience that your website does not yet communicate well.
You want a considered AI search plan alongside your existing SEO activity.
Ian Hyde · Founder
A PRACTICAL RESPONSE TO A CHANGING SEARCH JOURNEY.
You work directly with Ian Hyde, with more than 15 years of experience across global and independent agencies. Craft & Consult brings a commercial perspective to search: who you need to reach, what they need to understand and how the website supports that decision. Consultancy defines the priorities; activation helps turn the agreed plan into useful improvements.
Common questions
GEO & AI SEARCH FAQS
A few practical questions before you decide on the right support.
CONNECT THE WIDER MARKETING PLAN.
LOCAL SEO
ECOMMERCE MARKETING
MARKETING CONSULTANCY
MAKE YOUR EXPERTISE EASIER TO UNDERSTAND AND DISCOVER.
Tell us who you want to reach and what they need to know. We’ll help define a useful starting point for your GEO and AI search work.
