Local SEO
Local SEO that connects your business with relevant nearby searches.
When someone searches for a service in their area, they need to understand what you offer, where you work and why your business is a suitable choice. Craft & Consult helps UK businesses improve that information across their website and Google Business Profile, with practical local SEO support focused on relevant visibility and the enquiries that matter.
A clear route forward
LOCAL SEO
01
Business profile
02
Useful local pages
03
Calls & enquiries
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
MAKE IT CLEAR WHERE YOU WORK AND HOW YOU CAN HELP.
Local visibility can suffer when business details are inconsistent, important services have little website content or an outdated profile creates uncertainty. More traffic will not solve those problems on its own. We review the full journey, from the local search result to the information someone needs before calling, booking or requesting a quote.
What we can help with
LOCAL SEO SERVICES
GOOGLE BUSINESS PROFILE REVIEW
We review the accuracy and usefulness of your profile, including categories, services, opening hours and business information. Recommendations reflect how the business actually operates, with clear ownership of updates and support for resolving gaps in the information customers see.
LOCAL SERVICE AND LOCATION CONTENT
We improve the pages that explain your services and genuine areas of operation. Content can address availability, practical questions and the next step for a customer, while giving each page a clear purpose within your website.
CONSISTENT INFORMATION AND CUSTOMER TRUST
We look for inconsistencies in important business listings and review how you request and respond to customer feedback. The aim is accurate information and a practical process for collecting genuine reviews that help people assess your business.
TECHNICAL CHECKS AND ENQUIRY MEASUREMENT
We review issues that can obstruct local pages, including indexing, internal links and the mobile enquiry journey. We also assess how calls, forms and bookings are measured, so reporting can connect visibility with useful customer actions.
How we work
FROM A CLEAR REVIEW TO USEFUL ACTION.
We start with the reality of your business: its services, locations, service area and capacity. That context shapes a focused improvement plan for your profile, website and enquiry journey.
01
UNDERSTAND YOUR LOCAL MARKET
We establish where you genuinely operate, which services matter most and what makes an enquiry valuable. We then review your website, profile and relevant search results to identify gaps between the business you run and the information customers find.
02
IMPROVE THE FOUNDATIONS
We prioritise profile corrections, useful service content, business-information consistency and technical fixes. Each task has a clear purpose and owner, making it easier to coordinate changes across your team, website provider and any existing marketing partners.
03
REVIEW ENQUIRIES AND REFINE
We monitor the agreed visibility and enquiry measures, then use the findings to guide further work. Reviews consider the quality of incoming enquiries, changes in your services and the practical limits of the areas you can serve.
FOR BUSINESSES WHOSE CUSTOMERS SEARCH BY SERVICE AND PLACE.
You operate from a real customer-facing location or serve customers within a defined area.
Your website does not clearly explain your services and coverage.
You want local marketing decisions informed by enquiries and bookings.
Ian Hyde · Founder
SENIOR SUPPORT SHAPED AROUND THE BUSINESS YOU ACTUALLY RUN.
Craft & Consult provides local SEO support to businesses across the UK, working directly with Ian Hyde. His experience spans more than 15 years across global and independent agencies. You get a clear view of the work worth prioritising, with consultancy for independent advice and activation for agreed implementation, shaped around your services, capacity and commercial goals.
Common questions
LOCAL SEO FAQS
A few practical questions before you decide on the right support.
CONNECT THE WIDER MARKETING PLAN.
GEO AND AI SEARCH
GOOGLE ADS MANAGEMENT
MARKETING CONSULTANCY
GIVE LOCAL CUSTOMERS A CLEARER ROUTE TO YOUR BUSINESS.
Tell us what you do, where you serve customers and what you want to improve. We’ll help identify the local SEO work that deserves attention first.
