TIKTOK ADVERTISING
TikTok Ads management that connects creative with performance.
Give TikTok a considered role in your acquisition plan. Craft & Consult helps UK businesses assess the opportunity, plan suitable creative tests and manage paid campaigns with clear objectives. You work directly with Ian Hyde to connect audience, offer, content and measurement, so the account is judged on useful business outcomes and the lessons that can inform your next decision.
A clear route forward
TIKTOK ADS
01
Hook & message
02
Creative tests
03
Conversion journey
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
START WITH THE AUDIENCE, OFFER AND CREATIVE.
A campaign needs to give people a reason to stop, understand your offer and take the next step. That starts with whether your proposition is relevant to the audience and can be communicated convincingly through video. It also requires a realistic view of the resources available for creative testing, follow-up and the customer experience beyond the advert.
What we can help with
TIKTOK ADVERTISING SERVICES
TIKTOK ADVERTISING STRATEGY AND REVIEWS
Assess how TikTok could support your acquisition objectives and how existing activity is performing. Review the audience, proposition, creative approach, campaign setup and measurement to identify the questions worth testing and the work needed before committing further budget.
CAMPAIGN SETUP AND MANAGEMENT
Plan and manage campaigns around an agreed objective and conversion journey. Work covers account structure, budgets, campaign implementation and ongoing decisions, with attention to the information needed to evaluate the quality of the traffic, enquiries or sales generated.
CREATIVE DIRECTION AND TESTING BRIEFS
Turn your proposition into practical video concepts, opening hooks, messages and calls to action. Review existing assets and brief new variations for your team or content partners, building a repeatable testing process around what your business can realistically produce.
MEASUREMENT AND CONVERSION JOURNEYS
Review tracking, campaign destinations and the steps people take after clicking. Connect available platform data with lead feedback or sales information, so creative and budget decisions consider business value as well as views, clicks and reported conversions.
How we work
BUILD A USEFUL TESTING CYCLE.
A useful TikTok test has a clear question, suitable creative and an agreed way to interpret the response. The plan should reflect your offer and resources, rather than a fixed formula.
01
ASSESS THE OPPORTUNITY AND THE RESOURCES
Discuss your customers, offer, acquisition economics and existing marketing. Review the creative assets, production capacity and measurement available, then agree what TikTok could reasonably contribute and what needs to be in place for a useful test.
02
LAUNCH A FOCUSED SET OF CREATIVE TESTS
Develop a small set of clear creative hypotheses and a campaign structure that supports them. Agree the messages, assets, landing experience and budget, keeping enough focus to understand what the response can tell us about the proposition.
03
USE THE RESULTS TO GUIDE THE NEXT ROUND
Review the response across creative, campaign and business data. Identify which ideas deserve further development, where the conversion journey may need work and whether the evidence supports continued investment. Use those findings to brief the next set of tests.
A PRACTICAL FIT FOR THE RIGHT BUSINESS AND OFFER.
Businesses with an offer that can be explained or demonstrated clearly through short-form video.
Teams able to supply or commission creative assets regularly and respond to testing insights.
Advertisers seeking an independent TikTok account review or experienced ongoing campaign management.
Ian Hyde · Founder
TIKTOK CONSIDERED WITHIN THE WIDER MARKETING PLAN.
Ian brings more than 15 years of experience across global and independent agencies, including paid media and eCommerce. That wider perspective helps assess TikTok alongside the other channels competing for your budget. You work directly with him to decide the role of the channel, shape a practical plan and manage the agreed activity with a clear connection to your commercial priorities.
Common questions
TIKTOK ADS FAQS
A few practical questions before you decide on the right support.
CONNECT THE WIDER MARKETING PLAN.
META ADS MANAGEMENT
ECOMMERCE MARKETING
INDEPENDENT DIGITAL MARKETING CONSULTANCY
DECIDE WHAT TIKTOK SHOULD CONTRIBUTE.
Talk to Ian about your current activity, creative resources and acquisition goals, then agree a useful next step.
