AMAZON ADS MANAGEMENT
Amazon Ads management built around your commercial priorities.
Reach relevant shoppers with Amazon Ads management that connects campaign decisions to your products, stock and margins. Craft & Consult helps sellers review existing activity, build focused campaigns and improve performance through structured testing. Work directly with Ian Hyde, with a clear view of where budget goes and what the results mean.
A focused approach to Amazon advertising
AMAZON ADS
01
Products & commercial targets
02
Campaigns & relevant targeting
03
Testing & performance decisions
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
ADVERTISING SALES NEED TO MAKE COMMERCIAL SENSE.
A strong return on ad spend does not explain the whole business. Product margins, marketplace fees, stock availability and the quality of your product pages all influence what advertising can achieve. We bring these considerations into the campaign plan, so your priorities guide product selection, targeting and budget allocation.
What we can help with
AMAZON ADVERTISING SERVICES.
ACCOUNT AUDIT & CAMPAIGN PLANNING
Review account structure, spend, advertised products and performance history. Identify wasted spend, gaps in coverage and the campaigns that need closer attention before agreeing a practical plan.
KEYWORD & PRODUCT TARGETING
Build and refine Sponsored Products campaigns using appropriate automatic and manual targeting. Review search terms and product targets, with exclusions to focus spend on relevant opportunities.
BIDS, BUDGETS & TESTING
Manage allocation around product priorities and agreed commercial targets. Test campaign approaches, review bids and respond to changes in availability, promotions and performance.
REPORTING & PRODUCT-PAGE INSIGHT
Explain attributed advertising sales, spend, ACoS and ROAS alongside the wider trading picture. Identify product-page improvements for your team and turn campaign findings into clear next actions.
How we work
FROM ACCOUNT REVIEW TO FOCUSED DELIVERY.
Start with the economics of your products and the condition of the account. Then agree an advertising plan, the responsibilities on each side and a practical testing approach.
01
UNDERSTAND THE ACCOUNT
Review your products, current campaigns, stock, margins and objectives. Agree the measures and practical constraints that should guide decisions about advertising investment.
02
BUILD THE CAMPAIGN PLAN
Prioritise products, structure campaigns and establish targeting, budgets and testing priorities. Flag product-page or operational issues that need attention alongside advertising.
03
MANAGE, LEARN & REFINE
Review results, adjust targeting and allocation, and develop the next tests. Keep reporting tied to decisions about what to continue, improve or pause.
SUPPORT FOR YOUR NEXT STAGE ON AMAZON.
You already advertise on Amazon and want a clearer view of wasted spend, product priorities and account performance.
You have a product range ready to advertise and need a considered campaign setup with appropriate targeting and budgets.
Your internal team needs an experienced paid media specialist to manage campaigns and explain the findings.
Ian Hyde · Founder
SENIOR SUPPORT, CLOSE TO YOUR PRODUCTS.
You work directly with Ian Hyde, bringing experience across paid media, eCommerce and agency leadership. The person reviewing the account stays involved in delivery, with clear explanations of the campaign decisions and the product or operational issues your team needs to address. Support can focus on a defined review or continue into ongoing management.
Common questions
AMAZON ADS MANAGEMENT FAQS.
Practical answers about campaign scope, measurement and working with your existing account.
CONNECT YOUR MARKETPLACE & STORE MARKETING.
ECOMMERCE & MARKETPLACE MARKETING
EBAY ADS MANAGEMENT
GOOGLE ADS MANAGEMENT
GIVE YOUR AMAZON ADVERTISING A CLEARER DIRECTION.
Tell Ian about your product range, current Amazon campaigns and the commercial challenge you want to solve. We’ll identify a practical starting point and the support your team needs.
