EBAY ADS MANAGEMENT
eBay Ads management focused on the products worth selling.
Give your eBay advertising a clearer commercial direction. Craft & Consult helps sellers review, structure and manage campaigns around product demand, stock availability and the margin left after a sale. Work directly with Ian Hyde on Promoted Listings strategy, ongoing optimisation and practical recommendations for the listings supporting your campaigns.
A practical plan for your eBay catalogue
EBAY ADS
01
Stock, listings & product priorities
02
Campaign strategy & cost control
03
Trading results & useful actions
15+ years of experience
Work directly with Ian Hyde
Consultancy + practical activation
MORE VISIBILITY NEEDS TO MAKE COMMERCIAL SENSE.
Increasing an ad rate or bid is only one part of the decision. Product competitiveness, listing quality, delivery and available stock all affect whether advertising is worth the investment. We look at which products deserve support, where spend is underperforming and what needs improving before scaling.
What we can help with
EBAY ADVERTISING SERVICES.
ACCOUNT REVIEW & PRODUCT PRIORITIES
Review existing campaigns, advertising costs and sales alongside your catalogue. Identify priority products, weaker performers and stock or margin constraints that should shape the plan.
PROMOTED LISTINGS STRATEGY & SETUP
Select an appropriate mix of General and Priority campaigns where available. Organise products around trading objectives, with clear decisions about ad rates, bids and campaign budgets.
OPTIMISATION & LISTING RECOMMENDATIONS
Review targeting and product performance, refine bids and ad rates, and redirect activity as stock or demand changes. Identify improvements to titles, item specifics and product information for your team to action.
REPORTING & COMMERCIAL REVIEW
Explain advertising costs, attributed sales and product-level performance in context. Connect campaign findings to trading priorities, accounting for eBay’s attribution rules and the limits of platform reporting.
How we work
FROM CATALOGUE REVIEW TO CONTROLLED GROWTH.
The work starts with what you sell and the economics of each order. We then agree the campaign approach, practical priorities and responsibilities before changing activity.
01
REVIEW THE TRADING PICTURE
Understand your catalogue, margins, fulfilment costs and stock plans. Audit the current advertising setup and agree the priority problem to solve.
02
BUILD A CONTROLLED PLAN
Choose suitable products and campaign strategies, define budget and efficiency targets, and identify listing improvements needed before expansion.
03
OPTIMISE, LEARN & ADJUST
Review results, test changes and adapt activity to demand, promotions and availability. Use the findings to decide which products deserve more support.
SUPPORT THAT FITS YOUR EBAY BUSINESS.
You have an established eBay catalogue and want a more deliberate approach to which products receive advertising support.
Advertising costs are rising and you need to understand whether campaign performance still works within your margins.
You are planning a restock, promotion or seasonal push and need campaigns aligned with the products available to sell.
Ian Hyde · Founder
HANDS-ON DELIVERY, WITH COMMERCIAL CONTEXT.
You work directly with Ian Hyde, combining paid media and eCommerce experience with practical campaign delivery. Reviews connect the advertising account to the catalogue, stock position and trading goals behind it. You receive clear recommendations and an explanation of what needs action in the campaigns and what needs support from your team.
Common questions
EBAY ADS MANAGEMENT FAQS.
Practical answers about Promoted Listings, existing campaigns and the scope of support.
CONNECT YOUR MARKETPLACE & STORE MARKETING.
ECOMMERCE & MARKETPLACE MARKETING
AMAZON ADS MANAGEMENT
GOOGLE ADS MANAGEMENT
MAKE YOUR EBAY ADVERTISING WORK HARDER.
Tell Ian about your eBay store, product range and current advertising. We’ll identify a practical starting point and the changes that deserve attention first.
