SHOPIFY AGENCY WHITELABEL
White-label paid media for Shopify agencies.
Add experienced paid media support to your Shopify agency without building an in-house department. Craft & Consult works as an extension of your team, helping you offer Google Ads, Meta and TikTok management under your own brand. From a store launch to ongoing campaigns, Ian plugs into your ways of working. Your agency stays at the centre of the client relationship.
Your brand. Our paid media expertise.
PLUG IN. DELIVER. GROW.
01
Expand your agency’s offering
02
Add senior delivery to your team
03
Support clients beyond launch
Your brand. Your client relationship.
Work directly with Ian Hyde
Flexible support around your team
YOU BUILD THE STORE. KEEP THE RELATIONSHIP GROWING.
Your clients need more than a successful Shopify launch. They need the right traffic, reliable measurement and a plan for turning their investment into sales. White-label paid media gives your agency a practical way to broaden its offering and support clients beyond the build. Connect acquisition with the design, development and CRO work you already do, with specialist support for a project, an existing account or ongoing delivery.
The expertise you can add
PAID MEDIA SUPPORT, READY TO PLUG INTO YOUR TEAM.
SCOPING & PITCH SUPPORT
Bring Ian into discovery, audits and proposals to assess the opportunity, shape the channel approach and explain what successful delivery will require.
CAMPAIGN SETUP & MANAGEMENT
Google Ads, Meta and TikTok planning, setup, management and budget allocation. The channel mix is shaped around the client’s products, objectives and resources.
SHOPPING FEEDS & CATALOGUES
Merchant Center diagnostics, product segmentation, feed optimisation and social catalogues. Store-side data issues go back to your team with clear actions.
TRACKING & MEASUREMENT
Review conversion tracking and reporting across the store and ad platforms. Work with your developers to address measurement gaps and make results easier to interpret.
CREATIVE & CRO COLLABORATION
Ad copy, creative briefs and testing priorities informed by campaign performance. Share landing-page and customer insight with your design and conversion teams.
REPORTING & CLIENT SUPPORT
Reporting and performance commentary in a format that fits your agency. Ian can support your account team or join client conversations as your paid media specialist.
How the partnership works
FROM FIRST CONVERSATION TO PART OF YOUR TEAM.
A clear starting point, agreed responsibilities and practical delivery. We shape the approach around your agency, the client and the work that needs doing.
01
UNDERSTAND YOUR AGENCY
Discuss your clients, services and where paid media could strengthen your offering. Identify whether you need ongoing delivery, extra capacity or specialist project support.
02
AGREE HOW WE FIT
Define responsibilities, communication and Ian’s role. Choose behind-the-scenes support, an embedded resource or client contact under your brand.
03
REVIEW THE OPPORTUNITY
Assess the store, campaigns, product range, measurement and commercial objectives. Establish priorities before recommending channels or increasing spend.
04
GET THE FOUNDATIONS READY
Arrange appropriate account access and coordinate campaign, tracking and feed work with your team. Set clear priorities for launch or account improvement.
05
RUN, TEST & IMPROVE
Manage campaigns, review budget allocation and test creative, audiences and product groups. Keep decisions tied to agreed objectives and commercial limits.
06
SHARE LEARNING & DEVELOP
Turn performance findings into useful next steps for paid media, creative and the store. Review what support the client needs as the account develops.
CAMPAIGNS CONNECTED TO THE BUSINESS.
Paid media should work with the Shopify store you have built. Product availability, margins, average order value, promotions and conversion performance all affect where budget should go. Ian connects campaign insight with your Shopify expertise. Feed improvements, creative tests and landing-page recommendations become clear actions, while your team leads the design, development and store work it does best.
ONE RESOURCE. DIFFERENT WAYS TO WORK.
Behind the scenes. Your account team leads the client conversation. Ian handles the agreed paid media work and provides the reporting, recommendations and answers they need.
Embedded in your team. Bring Ian into your communication tools, planning and delivery workflow as your paid media resource, adding specialist capacity around your existing team.
Client-facing under your brand. Ian joins relevant calls and explains performance as part of your agency team. You retain the client relationship and stay informed about decisions.
Ian Hyde · Founder
SENIOR SUPPORT. DIRECT INVOLVEMENT.
Craft & Consult is led by Ian Hyde, bringing experience across agency leadership, paid media and eCommerce. You work directly with the person shaping the strategy and managing delivery. That means fewer handovers and a paid media specialist who can explain the detail to your developers, account managers and clients. Based in the North East, working with agencies across the UK.
BUILT FOR AGENCIES READY TO OFFER MORE.
This service fits Shopify design and development agencies extending support beyond launch, migration specialists planning acquisition alongside a build, and CRO teams connecting tests with paid traffic insight. It also works for agencies that need extra capacity on an existing account or want to explore a paid media offering before recruiting internally. Start with the opportunity in front of you and build the support around it.
Common questions
SHOPIFY AGENCY WHITELABEL FAQS.
Practical answers about working under your brand, fitting into your team and supporting Shopify clients.
THE PAID MEDIA EXPERTISE BEHIND THE PARTNERSHIP.
GOOGLE ADS MANAGEMENT
META ADS MANAGEMENT
ECOMMERCE MARKETING
ADD PAID MEDIA TO YOUR AGENCY’S OFFERING.
Tell Ian about your agency, your clients and the support you need. We’ll work out where Craft & Consult can fit and what a sensible starting point looks like.
